Ive

Create a campaign identity for the release of the film about the design ethos of Sir Jony Ive. The film will be available on DVD and can only be purchased through the IVE website.

It is a retrospective and prospective film on the work of industrial designer Jonathan Ive. The tone was simplicity and it needed to reflect Ive.

I gave the logo curved edges because every Apple product has curved edges. The ‘e’ in Ive is the shape of the old iMac, the ‘v’ represents an Apple laptop and the ‘i’ isan iPhone. Whereby showing the prospective and retrospective aspects of the film. The grey colour is a reflection of Ive’s very clean classic style.